Brands are now taking the required efforts to demonstrate their inclusiveness.
In recent years, we’ve seen fashion businesses shift away from their traditional model – a slim white lady – and toward more diverse models to better reflect their clientele.
While we have celebrated this, there are still categories of individuals that are underrepresented, one of which being persons with disabilities.
Victoria’s Secret recently featured their first Down syndrome model, and now another business is celebrating a milestone with the introduction of their baby line.
Banana Republic’s current commercial features a baby boy with Down syndrome.
“The BR Baby collection recently launched by Banana Republic was designed with a promise to be more sustainable, more welcoming, and more inclusive,” the company said in a statement, per FOX 5 NY.
“We want to celebrate diversity in all forms and in the casting for BR Baby we saw a perfect moment to move this forward. We were thrilled to give this beautiful, loving human his first modeling job.”
So cute!
Katie Driscoll, the founder and president of Changing the Face of Beauty, said the organization, which is committed to equal representation of people with disabilities in the media, said she was “thrilled” brands were speaking to the disabled community with their ads.
“So often our community is overlooked when diversity is being considered, fact is the disability community is the largest minority in the world and one in 5 families know or love someone with a disability. Being seen in the world we live in is vital to our future.”
