As the first Sephora store opens in the UK, put down your passport (but perhaps grab your credit card). The Westfield London shopping center’s doors will open on March 8 with a staggering 135 brands on display among the iconic monochrome stripes.
The prestigious beauty haven’s online launch in October was followed by the opening of the brick-and-mortar store. Feelunique.com changed its name to Sephora.co.uk, bringing with it a selection of exciting brands that were previously only offered in the UK. Additionally, ILIA, ONE/SIZE by Patrick Starr, Skinfix, Vegamour, and Sephora’s own line were moved exclusively to the brand-new Sephora website. Along with some well-known brands like Pat McGrath Labs, Fenty Beauty, JVN Hair, and Rose Inc.
The time is now for those who want to examine the products closely before committing, though. Let us arm you with some of the brands to target before you make plans to visit the new Sephora location (or wait for more to unavoidably open across the nation). This will prevent you from feeling overly overwhelmed. As a beauty editor who sees hundreds of products, these are the 11 that I believe are deserving of being purchased from Sephora.