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The stunning shoe line of Sarah Jessica Parker

When you hear the name “Carrie Bradshaw,” one thing comes to mind for sure: shoes! Yet Sarah Jessica Parker’s passion for shoes extends far beyond her role in Sex and the City. Her namesake shoe line, SJP Collection, allows her to incorporate her passion into both her personal and professional life.

The actress-turned-entrepreneur founded SJP Collection in 2014 and expanded her enterprise with outposts in Dubai, Las Vegas and Edmonton, Canada, as well as its online store.
It was only going to be a matter of time before the style icon added a New York branch to her list, with the Big Apple holding a special place in her heart, of course.
On February 4, Parker attended the opening of her flagship SJP Collection shoe store on New York City’s Bleecker Street (just down the road from her SATC character’s flat) as she mingled with customers at the event.
These days, it’s hardly surprising to hear that Parker’s wardrobe is filled with mainly shoes from her own collection. Here’s a peek into her most stylish shoes worn over the years …

But here’s the twist: the Italian footwear brand doesn’t actually exist. SJP, the genius behind Duchessa Gardini’s designs, uses it as a pseudonym for the fictional world of Carrie Bradshaw. “There is no SJP collection in Carrie’s world; I don’t exist there,” she told Vogue. “I didn’t want it to look like I was exploiting a business opportunity and HBO either.”
In November 2022, Parker posted a photo of a striking ensemble featuring a pair of teal-blue suede shoes from the non-existent company.

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